Multimedia Journalism · Strategic Communication · Digital Storytelling

Ian (Jian) Bian

I create stories that connect people, communities, and public issues across cultures and platforms.

Drawing on experience in journalism, multimedia production, and communication, I combine field reporting with platform-aware storytelling.

About Me

Education

Master of Media and Communication

Lund University · Sweden

Digital Communication Audience Research Cross-Cultural Communication
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Specialized in digital communication, audience engagement, and media research within international and multicultural contexts.

Developed expertise in digital ethnography, qualitative research, and platform analysis to understand how communication reaches and influences different communities.

Explored the relationship between storytelling, public discourse, and digital visibility, with a focus on communication practices in contemporary platform environments.

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2024 — 2026
2023 — 2024
Campus

Social Media Specialist

Projekt Sex, P6 · Sweden

Canva Campaign Design Health Education
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Content Creation: Designed and produced visually compelling social media posts and campaigns using Canva, communicating P6's mission to promote sexual health education.

Multimedia Production: Developed diverse content — graphics, photos, and videos — to showcase P6's initiatives and amplify its online presence.

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Work

Multimedia Journalist

Shenzhen Economic Daily

Video Production SVG / HTML5 Content Creation
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Content Creation: Produced original multimedia content across technology, public services, and cultural tourism — written articles, video reports, and interactive formats including SVG and HTML5.

Social Media: Contributed to content creation and editorial review for the official social media account; provided targeted suggestions to improve content quality.

Video Production: Filmed and edited news coverage, personality interviews, and cultural tourism features for digital platforms.

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2023 — 2024
2022 — 2023
Work

Social Media Editor & Reporter

Shenzhen News Network

↑ 10k → 50k+ daily views

Viral Content Content Strategy Crisis PR
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Social Media Branding: Managed the official account of Shenzhen News Network, creating viral content with over 100,000 views. Adapted traditional media articles into new media formats, growing video channel views from 10,000+ to 50,000+ daily.

Topic Planning: Contributed to content strategy, audience interaction, and discourse-level observation of digital publics — aligning with media ethnographic approaches.

Crisis PR: Collaborated with an official organisation to monitor public sentiment, drafted timely responses to address public concerns, and maintained a positive public image.

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Communication

Cross-Cultural Communication Social Media Strategy Audience Engagement Community Management Content Strategy

Storytelling

Multimedia Storytelling Content Creation Video Production Interviewing Photography

Research

Audience Research Platform Analysis Digital Ethnography Qualitative Research

Platforms & Tools

WeChat Official Accounts Douyin Instagram LinkedIn Adobe Premiere Pro Final Cut Pro Canva Photoshop Lightroom

Chinese

Native

English

Professional Working Proficiency

Swedish

A2 (Ongoing Learning)

Editorial Instinct

Reading the System

Every story sits inside an infrastructure. I read both.

Outsider Clarity

Outside In

Never fully inside. That's the clearest view.

Human-Scale Empathy

One at a Time

Grand narratives don't have faces. People do.

Era Fluency

The Machine Age

Every era has its machine. I want to understand ours.

The questions that won't leave you alone are usually the right ones.

Media Portfolio

Selected work across storytelling, multimedia production, international reporting and public engagement.

Selected Work

Cultural & Multimedia Storytelling

Visual storytelling across culture, tourism and digital media formats.

Zhengzhou BBQ Restaurant Story
Student Project

2019 · Undergraduate Documentary Project

Zhengzhou BBQ Restaurant Story

Documentary exploring cross-cultural relationships, entrepreneurship, and community belonging through the story of an American restaurant owner building a life in central China.

Documentary Cultural Long-form

Human Interest & Feature Storytelling

Human-centred stories about entrepreneurship, local communities and personal journeys.

Fitness Studio Founder in Shenshan

2023–2024 · Shenzhen Economic Daily · Human Interest Documentary

Fitness Studio Founder in Shenshan

Human-interest documentary exploring how a young entrepreneur built a fitness studio and contributed to community development in the Shenzhen-Shenshan Special Cooperation Zone.

Mini-doc Entrepreneurship Feature
Launching a Thai Restaurant for a New Generation of Consumers

2023–2024 · Shenzhen Economic Daily · Human Interest Documentary

Launching a Thai Restaurant for a New Generation of Consumers

Human-interest documentary examining how a young restaurant founder responded to changing consumer habits and demographic shifts in an emerging urban community.

Mini-doc Entrepreneurship Feature

Campaigns & Community Engagement

Communication projects focused on audience participation, public engagement, event promotion, and community-focused storytelling.

Promoting a Citywide Storytelling Competition

2022 · Shenzhen News Network

Promoting a Citywide Storytelling Competition

Content production and communication support for a citywide storytelling initiative encouraging reading, public speaking, and community participation among children and families.

Campaign Community Engagement Event Comms

Field Reporting & Interviews

Interview-based reporting, public voices, and field-produced multimedia content across different communities, events, and social contexts.

Asia-Oceania Formula Kite Championship

2023 · Shenzhen Economic Daily

Asia-Oceania Formula Kite Championship

Short-form event coverage featuring athlete interviews, on-site reporting, and multimedia storytelling from an international sporting event in Shenshan.

Field Reporting Interviews Sports

Visual Storytelling & Creative Production

Short-form visual storytelling projects combining cinematography, editing, drone footage, and place-based narratives for cultural communication, destination promotion, and digital audiences.

Spring Fields in Bloom

2024 · Short-form Visual Storytelling

Spring Fields in Bloom

A visual portrait of spring in rural China, using close-up cinematography and natural imagery to capture seasonal landscapes, biodiversity, and everyday beauty.

Visual Storytelling Cinematography Nature Short Video
Xiaoman: A Solar Term Story

2024 · Cultural Communication & Visual Storytelling

Xiaoman: A Solar Term Story

A short-form cultural storytelling project combining local landscapes, drone footage, and traditional seasonal knowledge inspired by the Chinese solar term Xiaoman (Lesser Fullness).

Cultural Communication Drone Footage Visual Storytelling Tourism Promotion

Photography & Aesthetic

Research & Ideas

Questions that emerged from reporting, storytelling, and everyday encounters with digital platforms.

Platform Visibility

Visibility is not neutral. Algorithms decide who gets seen, and on what terms.

Race & Gender Politics

Race and gender don't just appear in content — they are built into the architecture that distributes it.

Digital Self-Presentation

Creators don't just perform for viewers. They perform for — and against — the platform itself.

The Intimate Visibility Politics framework

Why some couples go viral, and others disappear — and what that tells us about race, borders, and belonging.

From Scandalous Design to Praise Design

Outrage has an architecture. So does approval.

These three interests — who gets seen, how difference is valued, and how creators navigate infrastructure — converge in one question: What does it mean to be intimate in public, on a platform designed by someone else?

Contact

Let's continue the conversation.

The best ideas usually start with a message.