BIAN
Ian (Jian)
Bian
Creates content across cultures and platforms, and researches the systems that decide who gets seen
BIAN
LUND2024—26
Content · Communication · Platform Research
Media & Communication · Lund University
DAILY VIEWS 10K → 50K+ · SHENZHEN 2022–24
The Öresund Bridge at sunset, seen from Malmö
[ MALMÖ, SWEDEN ]
[ 01 — Career & Education ]

Two years reporting, two years studying it.

Shenzhen newsrooms 2022–2024, then Lund.

[ Education ][ Experience ]
Education
MSc Media and Communication
Lund University · Sweden
Digital Communication · Audience Research
Cross-cultural Communication
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  • Specialized in digital communication, audience engagement, and media research within international and multicultural contexts.
  • Developed expertise in digital ethnography, qualitative research, and platform analysis to understand how communication reaches and influences different communities.
  • Explored the relationship between storytelling, public discourse, and digital visibility, with a focus on communication practices in contemporary platform environments.
2024 — 2026
Student job
Social Media Specialist
Projekt Sex, P6 · Lund University
Canva · Campaign Design
Health Education
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  • Content Creation: Designed and produced visually compelling social media posts and campaigns using Canva, communicating P6's mission to promote sexual health education.
  • Multimedia Production: Developed diverse content — graphics, photos, and videos — to showcase P6's initiatives and amplify its online presence.
2023 — 2024
Work
Multimedia Journalist
Shenzhen Economic Daily
Video Production · SVG / HTML5
Content Creation
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  • Content Creation: Produced original multimedia content across technology, public services, and cultural tourism — written articles, video reports, and interactive formats including SVG and HTML5.
  • Social Media: Contributed to content creation and editorial review for the official social media account; provided targeted suggestions to improve content quality.
  • Video Production: Filmed and edited news coverage, personality interviews, and cultural tourism features for digital platforms.
2022 — 2023
Work
Social Media Editor & Reporter
Shenzhen News Network
10K → 50K+ daily views
Social Editing · Reporting
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  • Social Media Branding: Managed the official account of Shenzhen News Network, creating viral content with over 100,000 views. Adapted traditional media articles into new media formats, growing video channel views from 10,000+ to 50,000+ daily.
  • Topic Planning: Contributed to content strategy, audience interaction, and discourse-level observation of digital publics — aligning with media ethnographic approaches.
  • Crisis PR: Collaborated with an official organisation to monitor public sentiment, drafted timely responses to address public concerns, and maintained a positive public image.
[ Languages ]
Chinese
Native
English
Professional Working Proficiency
Swedish
A2 · Ongoing

Editorial Instinct

Every story sits inside an infrastructure. I read both.

Outsider Clarity

Never fully inside. That's the clearest view.

Human-Scale Empathy

Grand narratives don't have faces. People do.

Era Fluency

Every era has its machine. I want to understand ours.

[ 02 — Photography ]

Things I stopped to look at.

Neuschwanstein 🇩🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Malmö, Sweden 🇸🇪
Helsinki, Finland 🇫🇮
Malmö, Sweden 🇸🇪
Copenhagen, Denmark 🇩🇰
Copenhagen, Denmark 🇩🇰
Königssee, Germany 🇩🇪
Königssee, Germany 🇩🇪
Königssee, Germany 🇩🇪
Königssee, Germany 🇩🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Lund, Sweden 🇸🇪
Malmö, Sweden 🇸🇪
Malmö, Sweden 🇸🇪
Malmö, Sweden 🇸🇪
Malmö, Sweden 🇸🇪
Copenhagen, Denmark 🇩🇰
Copenhagen, Denmark 🇩🇰
Copenhagen, Denmark 🇩🇰
Blue Grotto, Malta 🇲🇹
Blue Grotto, Malta 🇲🇹
Blue Grotto, Malta 🇲🇹
Venice, Italy 🇮🇹
Venice, Italy 🇮🇹
Venice, Italy 🇮🇹
Neuschwanstein 🇩🇪·01 / 34
[ 03 — Media Portfolio ]

Films about people building things.

Work made for Shenzhen Economic Daily and Shenzhen News Network between 2022 and 2024, with one earlier documentary from 2019.

[ 01 ]

Documentary & Human Interest

Mini-documentaries following one person through something they are building.
2023—24 · Shenzhen Economic Daily
Fitness Studio Founder in Shenshan
Mini-doc · Entrepreneurship
2023—24 · Shenzhen Economic Daily
Launching a Thai Restaurant for a New Generation
Mini-doc · Feature
2019 · Undergraduate Project
Zhengzhou BBQ Restaurant Story
Documentary · Cultural
[ 02 ]

Campaigns & Field Reporting

Commissioned work for public audiences and live events.
2022 · Shenzhen News Network
Promoting a Citywide Storytelling Competition
Campaign · Engagement
2023 · Shenzhen Economic Daily
Asia-Oceania Formula Kite Championship
Field reporting · Interviews
[ 03 ]

Short-form & Cultural

Cinematography, drone and place-based storytelling.
2024 · Short-form
Spring Fields in Bloom
Cinematography · Drone
2024 · Cultural Communication
Xiaoman: A Solar Term Story
Visual storytelling
[ 04 — Research ]

Who gets seen, and on whose terms.

Transnational families and couples formed across racial lines, and what it takes for them to be seen. Visibility is not a reward for quality; it is allocated, and the terms are rarely stated.

[ 01 ]

Families Across Borders

Couples and households formed across national and racial lines, and what public life asks of them.

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[ 02 ]

Race & Gender Politics

Race and gender don't just appear in content. They are built into the architecture that distributes it.

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[ 03 ]

Digital Self-Presentation

Creators don't just perform for viewers. They perform for, and against, the platform itself.

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[ Framework — 01 ]

The Intimate Visibility Politics framework

Why some couples go viral and others disappear, and what that tells us about race, borders and belonging. Built from a study of African-Chinese family accounts on Douyin, where reach followed how a household arranged itself on camera rather than how well the video was made.

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[ Framework — 02 ]

From Scandalous Design to Praise Design

Outrage has an architecture. So does approval. Platforms that once rewarded conflict are learning to reward warmth, and the shift changes who is able to be seen at all.

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Three interests — who gets seen, how difference is valued, and how creators navigate infrastructure — converge in one question: what does it mean to be intimate in public, when someone else sets the terms of being seen?
[ 05 — Software ]

Eyo — a desktop companion.

A small dog walks along the bottom of your screen; its journey is your working hour. No timers, no pop-ups.

I built it to see whether a health habit could be carried by a character rather than a notification, and to find out what it takes to ship a small native app end to end.

Eyo
Open the Eyo product page
[ 06 — Contact ]

Let's talk.

Ian (Jian) Bian
Ian (Jian) Bian
CONTENT · COMMUNICATION
PLATFORM RESEARCH