Lund University · Master of Media and Communication

Ian (Jian) Bian

I study how platforms decide who gets seen.

Before I came to this as a researcher, I spent years inside Chinese newsrooms — which is probably why I keep reading media from the inside out.

About Me

Education

Master of Media and Communication

Lund University · Sweden

Digital Ethnography Media Studies Research Methods
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Core Courses: Research Methods in Media and Communication, Digital Media Studies, Digital Ethnography, Media and Political Engagement, Media and Diversity, Media Audiences.

Focused on media storytelling, visual communication, and cultural production in digital contexts.

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2024 — 2026
2023 — 2024
Campus

Social Media Specialist

Projekt Sex, P6 · Sweden

Canva Campaign Design Health Education
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Content Creation: Designed and produced visually compelling social media posts and campaigns using Canva, communicating P6's mission to promote sexual health education.

Multimedia Production: Developed diverse content — graphics, photos, and videos — to showcase P6's initiatives and amplify its online presence.

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Work

Multimedia Journalist

Shenzhen Economic Daily

Video Production SVG / HTML5 Content Creation
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Content Creation: Produced original multimedia content across technology, public services, and cultural tourism — written articles, video reports, and interactive formats including SVG and HTML5.

Social Media: Contributed to content creation and editorial review for the official social media account; provided targeted suggestions to improve content quality.

Video Production: Filmed and edited news coverage, personality interviews, and cultural tourism features for digital platforms.

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2023 — 2024
2022 — 2023
Work

Social Media Editor & Reporter

Shenzhen News Network

↑ 10k → 50k+ daily views

Viral Content Content Strategy Crisis PR
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Social Media Branding: Managed the official account of Shenzhen News Network, creating viral content with over 100,000 views. Adapted traditional media articles into new media formats, growing video channel views from 10,000+ to 50,000+ daily.

Topic Planning: Contributed to content strategy, audience interaction, and discourse-level observation of digital publics — aligning with media ethnographic approaches.

Crisis PR: Collaborated with an official organisation to monitor public sentiment, drafted timely responses to address public concerns, and maintained a positive public image.

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Social Media Management WeChat · Weibo · TikTok · Instagram Content Strategy Audience Analytics Adobe Premiere Final Cut Pro Photography Community Management

Chinese

Native

English

Fluent

Swedish

Basic

Structural Insight

By Design

Nothing just happens. Someone decided what you see.

Outsider Clarity

Outside In

Never fully inside. That's the clearest view.

Human-Scale Empathy

One at a Time

Grand narratives don't have faces. People do.

Era Fluency

The Machine Age

Every era has its machine. I want to understand ours.

The questions that won't leave you alone are usually the right ones.

Media Portfolio

Through my lens

Research Interest

What I think about

Platform Visibility

Visibility is not neutral. Algorithms decide who gets seen, and on what terms.

Race & Gender Politics

Race and gender don't just appear in content — they are built into the architecture that distributes it.

Digital Self-Presentation

Creators don't just perform for viewers. They perform for — and against — the platform itself.

The Intimate Visibility Politics framework

Why some couples go viral, and others disappear — and what that tells us about race, borders, and belonging.

From Scandalous Design to Praise Design

Outrage has an architecture. So does approval.

These three interests — who gets seen, how difference is valued, and how creators navigate infrastructure — converge in one question: What does it mean to be intimate in public, on a platform designed by someone else?

Contact

Let's talk